Analyse a chosen product you've created against audience theories.

In my AS production I created a urban film opening, it is about a young youth’s struggle in the lower classed society, with drugs and violence as his environment, it is about what path the youth should choose. The magic bullet theory by Berger 1995, Hoynes (1997) argues that It is a model of communication which an intended message is directly received and accepted by the receiver. They argued that the media's message is a bullet fired from the "media gun" into the viewer's "head". This can relate to our film opening as the target audience can accept our message that youth can choose the right path even when there is many influence around them that lead them into the wrong path.

Audience tend to go see watch our movie to escape everyday problems and routine and they can relate to our film, as they see themselves reflected in their texts. Audiences would go see movies for escapism (escape from everyday problems and routine), personal identity (seeing yourself reflected in texts), personal relationships (finding a connection with someone in a text), surveillance (Keeping up to date with news and current information). The audience gratification theory would relate to our music video as youths can identify with the messages of your film as they might be in the same situation as the main character is.

In our film opening people can give an opinion on how they think the film would be and through that tell others through word of mouth giving them their opinion on the film. Also on our music video, our target audience can watch it and give an opinion about it whether they like it or not or can relate to themselves, and from that they can use word of mouth to tell others. This would be the prime example of the Two Step Flow.

Stuart Hall’s encoding/decoding theory can relate to our film opening as it is to do with the way our audience would decode the message/texts within the film and how they may interpret actions within the film.